GRAPHIC

DESIGN

PRINT

GRAPH'S THAT "POP"

Illustrator

Daniel Gale Sotheby's

International Realty

I was tasked to create a graph that "popped". The main point of the graph was the percentage increase which is the reason for their size. It is the main point of the piece the rest is to explain. But instead of a traditional bar graph I decided to go a bit more stylistic. By using the key to the left I was able to stack the graphs. Then by color coding them and tying the key to the content with the dotted path, to differentiate it from graph trend lines, I was able to make it easier to understand which axis it belonged to. It just made sense at that point to tie the axes into the percentage section. It was built in Illustrator and can be easily customized.

WEB STATS

Illustrator

Daniel Gale Sotheby's

International Realty

While Google Analytics is a fantastic tool, it's exported reports are a bit confusing to people who aren't regularly using it. This why I was tasked to design a report to bridge that gap of comprehension. The graph section was designed to give a quick glance at the trend. Color coding up and down trends draws the eye to any trouble spots against the simple background. This report is compiled and put out every month, quarter and year. The separate files are then compiled into a single PDF. The reason is to allow relevant parties to track the site's progress month to month; quarter to quarter; and year to year through a PDF viewer.

TECHNOLOGY SURVEY

Excel

Daniel Gale Sotheby's

International Realty

How do you design a stylish report that someone without a design program can edit. Easy make it in excel. One of main requirements was that it needed to be easily editable on the road. The easiest way to do it was building it in excel. While style-wise it isn't mind blowing but functionally it worked well. Everyone receiving this report knew the other parties so I didn't have to use too much space to explain who was who. I felt simple.

APP INSTRUCTION POSTER

Illustrator

Daniel Gale Sotheby's

International Realty

I was asked to design a poster for the all the offices to show off the new Open House App to the agents. One of the main asks was to explain what it was not just say "here it is." I put the features section higher because I wanted the instructions around the height that you might hold a tablet. This way the viewer is not looking up looking down to follow the instructions.

SITE LAUNCH MARKETING ADS

Illustrator

Daniel Gale Sotheby's

International Realty

The purpose of these ads were to drive mobile traffic. I wanted to our Long Island based buyers and sellers to know that they could search anywhere.

alpineRockfest-Instructiondoc-12-19-13 6.jpg

ADDING ICON TO DEVICE INSTRUCTIONS

Photoshop

SPORTS195

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